Last year marked the 40th anniversary of the iconic, “I’d like to buy the world a Coke” commercial. On Tuesday, investors will hear about management’s progress in their less-altruistic goal of getting the world to buy a Coke. Analysts expect Coca-Cola Co. to show fourth-quarter sales rose almost 5% year-over-year, to nearly $11 billion. This is further progress in its campaign, known as 2020 Vision, to reach unit sales double the current daily rate of 1.7 billion beverages, or 89 servings for everyone on the planet each year.
Welcome to Hofstra International Business(IB), a blog hosted by the IB faculty of the Department of Marketing & International Business of Hofstra University! This blog provides a forum for Hofstra IB students, faculty, alumni and friends to learn about, discuss and debate current IB issues. It is a place where we can go beyond the classroom and keep up with current developments in all facets of the IB profession.
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